学术讲座
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2017/11/15
Prelaunch Demand Estimation
Marketing Seminar(2017-25)Title: Prelaunch Demand EstimationSpeaker: Xinyu Cao, Massachusetts I...
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2017/11/17
Visual Listening In: Extracting Brand Image Portrayed on Social Med...
Marketing Seminar(2017-26)Title: Visual Listening In: Extracting Brand Image Portrayed on Socia...
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2017/11/15
Manuscript _The Upside of Social Crowding on Consumer Product Prefe...
Marketing Seminar(2017-24)Topic:Manuscript _The Upside of Social Crowding on Consumer Product ...
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2017/11/01
Optimally Biased Attention Allocation: Implications of Information-...
Marketing Seminar(2017-23)Topic: Otimally Biased Attention Allocation: Implications of Informa...
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2017/10/25
Media Platforms’ Content Provision Strategy and Source of Profits
?Marketing Seminar(2017-22)Topic: Media Platforms’ Content Provision Strategy and Source of P...
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2017/10/18
Does Air Pollution Affect Food Consumption
Marketing Seminar(2017-21)Topic: Does Air Pollution Affect Food ConsumptionSpeaker: Han Zhang, ...
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2017/09/20
Charitable Giving, Corporate Image Building and Market Expansion wi...
?Marketing Seminar(2017-20)Title: Charitable Giving, Corporate Image Building and Market Expan...
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2017/07/07
A Circumplex Model Perspective of Compensatory Consumption
Marketing Seminar(2017-19) Title:A Circumplex Model Perspective of Compensatory Consumption Spe...
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2017/06/28
The Impact of Audience Size on Viewer Engagement in Live Streaming:...
Marketing Seminar(2017-18) Title:The Impact of Audience Size on Viewer Engagement in Live Strea...
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2017/06/07
Hiding Gifts behind the Veil of Vouchers: The Effect of Gift Vouche...
Marketing Seminar(2017-17) Title:Hiding Gifts behind the Veil of Vouchers: The Effect of Gift V...

