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学术讲座
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2023/03/24
Does Appearance Reveal Character? Lay Theory about People Influenc...
Marketing Webinar (2023-02) Speaker: Shilpa Madan, Virginia Polytechnic Institute and State Univ...
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2023/02/24
Smart Management: How Simple Heuristics Help Make Good Decisions i...
Marketing Seminar（2023-01）Speaker: Shenghua Luan, The Chinese Academy of Sciences
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2022/12/23
Variety Seeking in High-Frequency Consumption: New Implications fo...
Marketing Webinar（2022-14）Speaker: Fan Zhang, Ph.D. candidate, University of California, Berkel...
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2022/12/16
Dynamic Persuasion and Strategic Search
Marketing Webinar（2022-13）Speaker: Yunfei (Jesse) Yao, Ph.D. candidate, University of Californi...
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2022/12/02
Pre-launch Analysis of Competitive Dynamics for Short-life Cycle P...
Marketing Webinar（2022-12）Speaker: Fang Wu, Professor in Marketing, Shanghai University of Fina...
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2022/11/18
Online Healthcare Platform Evolution: The Interplay of Bargaining a...
Marketing Webinar（2022-11）Speaker： Junhong Chu, Professor of Marketing, The University of Hong...
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2022/11/11
Regulating Digital Piracy Consumption
Marketing Seminar (2022-10) Speaker: Yuetao Gao, Assistant Professor of Marketing, Xiamen Univers...
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2022/10/28
The Token-Effort Effect: How Minimal Redemption Effort Increases P...
Marketing Webinar (2022-09）Speaker: Kuangjie Zhang, Nanyang Technological University
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2022/09/16
Big Data Bias: A Consequence of the Difficulty of Identifying Omit...
Marketing Seminar (2022-08）Speaker: Joachim Vosgerau, Full Professor, Bocconi University
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2022/09/09
Beliefs, Behaviors, and Body Mass
Marketing Seminar (2022-07）Speaker: Anirban Mukhopadhyay, Chair Professor, The Hong Kong Univers...
